Boa Leitura
A reading-incentive social project designed as an engine for partner prospecting and fundraising.
01 · The thesis
A social action can be a prospecting engine
The project's declared objective: not only encouraging reading, but above all expanding relationship operations with strategic contacts. The literary event is not the end: it is the acquisition touchpoint. Each edition delivers real social value and, in the same movement, opens relationships with high-value contacts.
Social return
Reading, culture and belonging delivered to the people served.
Fundraising return
An open pipeline of qualified partners and donors.
02 · The mechanism
How it works, in four questions
What
A guest reads a book excerpt or poem, celebrating a literary date.
Where
The institution's educational units, community and humanitarian centers.
When
One day a month, anchored to the calendar of literary celebrations.
Why
To showcase the institution's work and open relationships with strategic contacts.
03 · The niche
One guest, two audiences
The guest (authors, journalists, artists and cultural leaders) is the high-value lead. Each guest arrives bringing their own follower base.
Audience served
Children and communities in the institution's territories.
The guest's audience
The follower base they mobilize when promoting the action.
04 · The approach
The project, read as a CRM system
Each piece of the social action has a direct equivalent in the Lifecycle Marketing discipline. Same operation, another lens.
- Literary event Acquisition touchpoint
- Guest Qualified lead & channel
- Social media promotion Nurturing & engagement
- Goodwill Defender Recurring partnership & LTV
05 · Lifecycle
The Defenders funnel, from tour to recurrence
-
Prospecting
An institutional tour presents services and probes interests.
KPI · Qualified contacts -
Invitation
An in-person invitation at the end of the tour, at peak interest.
KPI · Acceptance rate -
Proposal
An annual promotion proposal and delivery of the Defender kit.
KPI · Conversion to Defender -
Activation
Month chosen, partnership closed and the reading held at the edition.
KPI · Edition reach -
Recurrence
A periodic kit, a gift and accountability reports keep the bond alive.
KPI · Retention & referrals
06 · Multichannel activation
Mobilization as a four-beat cycle
The invitation
Announce the guest and highlight the month's celebrated date.
Interactivity
Engage followers: which book will be read, everyone's favorite text.
Promotion
A story on the guest and the work; an interview for Boa Vontade TV.
Survey
Listen to feedback and scout who the next guest will be.
07 · Cadence
The literary calendar is the cadence engine
Each date provides a content hook and one activation moment per month: the cadence sustains itself all year without inventing a pretext.
08 · Impact amplification
Actions that expand impact and reach
Book Drive
A collection drive that sustains the project and generates a new promotion piece.
Traveling Library
Brings the collection to people experiencing homelessness: impact that becomes a real story.
09 · Measurement
What I would measure: the KPI framework
Top · Reach
Audience mobilized per guest, new contacts, cost per lead.
Middle · Engagement
Social media interaction, Boa Vontade TV audience, survey responses.
Action · Conversion
Invitation acceptance, conversion to Defenders, books collected.
Bottom · Retention
Partnership renewals, recurring donations and referrals.
10 · Closing
What this case demonstrates
Hybrid prospecting
A social action designed as a qualified acquisition channel.
Funnel & lifecycle
From tour to recurrence, with a KPI at every stage.
Editorial cadence
The literary calendar as a year-round content engine.
Impact & fundraising
Social value and revenue growing in the same operation.
Turning every action into a relationship, and every relationship into resources.